One of the things I started doing ten years ago was sharing photos of the bike as it’s built with the customer……….it usually starts out os a group of tubes laid out in the bench and ends up as a ready to paint frameset that will head off to JB for him to do his thing. I’m not sure what started me doing this but I quickly discovered that doing so was fun for both parties involved.
Most clients enjoy getting a glimpse into the process and in a way bond more with the bike as it’s ‘born’. For me it’s fun to share the photos to show that really there is no black magic involved and nothing that can’t be shown and understood. This flies in the face a bit from how our industry operated for years and that as many wanted to let the customer think there was stuff going on behind the curtain that was mysterious and magical…………but it’s only mysterious if it’s not shared and I can assure you there is no magic. Just good old fashioned manual labor.
So – I figured I share some photos of a bike in progress the same way the customer would see them coming though their email on a daily basis – The Daily Briefing. Every day during the build I take and send photos out and give a brief description of what I worked on that day. This takes place over a 3-5 day period in most cases and then the frameset goes off to JB and when it comes back I send photos of the painted frameset or the complete bike being built up.
So here is the first installment of a typical daily briefing – Thanks for looking and check in tomorrow to see the 2nd installment.